SoHo’s unparalleled approach to outdoor concessions reflects CEO Damon D’Arienzo’s passion for the industry. With over 30 years of experience in the food and beverage industry, and the production of hundreds of events under management, Damon recognized a need in the festival marketplace for a truly turnkey concessions solution. Coupling top-tier production with attentive service, SoHo was created to fill that gap.
VICE PRESIDENT OF OPERATIONS
Brad has always been passionate about food & beverage. With a career of 25 years in the industry, Brad’s experience includes opening dozens of high-volume restaurants, design & management of music venues, food and beverage programs for some of the nation’s largest music festivals, and work to boost product sales, empower staff, control inventory and collect valuable data for future events.
MANAGER, FOOD AND BEVERAGE OPERATIONS
With 20 years of experience in the music festival business, Mark Lord has been a key player in the successful operation and overall logistics of live events. His vast knowledge and attention for detail translates into a seamless execution of events of any size.