Southern Hospitality Concessions was founded on the belief that there should be a turnkey solution for outdoor and indoor event concessions.

We know the importance of service with a smile and are always striving to improve the overall success of an event. Our team is comprised of likeminded individuals with years of experience, dedication and professionalism.


Damon D’Arienzo

SoHo’s unparalleled approach to outdoor concessions reflects CEO Damon D’Arienzo’s passion for the industry.  With over 30 years of experience in the food and beverage industry, and the production of hundreds of events under management, Damon recognized a need in the festival marketplace for a truly turnkey concessions solution.   Coupling top-tier production with attentive service, SoHo was created to fill that gap.


Brad Doyle

Brad has always been passionate about food & beverage. With a career of 25 years in the industry, Brad’s experience includes opening dozens of high-volume restaurants, design & management of music venues, food and beverage programs for some of the nation’s largest music festivals, and work to boost product sales, empower staff, control inventory and collect valuable data for future events.


Mark Lord

With 20 years of experience in the music festival business, Mark Lord has been a key player in the successful operation and overall logistics of live events. His vast knowledge and attention for detail translates into a seamless execution of events of any size.

Contact us today to get started!