As event producers, SoHo understands both the importance of Food and Beverage to an event’s bottom line and the necessity that the concession service compliments the overall festival experience. Founded on the principal that the unique experience of a live, outdoor event requires a distinct approach to concessions, SoHo specializes in working with event organizers to define and integrate the food and beverage component to be consistent with the goals and uniqueness of each event.
By hand selecting vendors, customizing menu selections, incorporating local cuisine, and engaging celebrity chefs, SoHo prides itself on delivering a first class experience.
SoHo’s unparalleled approach to outdoor concessions was inspired by festival creator Danny Wimmer and CEO Damon D’Arienzo, who have worked together in food and beverage service for over 20 years. Having produced hundreds of live events, Wimmer and D’Arienzo recognized a need in the festival marketplace for a concession company that understood the unique challenges of producing events in open fields.
From custom construction with personal attention, Southern Hospitality prides itself in providing every need for outdoor events. Explore the many ways that SoHo creates fully-conceived experiences.